How To Plan A Website Structure? 9 Steps To Do It Right!

How To Plan A Website Structure? 9 Steps To Do It Right!

Place a key element such as a logo to anchor your board, and change the size and position of the remaining elements to indicate their importance and relationships to one another. Over 50% of all website traffic comes from search according to BrightEdge . So regardless of how beautiful the website is, or how easy it is to navigate, you’ll need to consider how people will find their way to it. Analysis of your competitors’ websites structure will help to fix and prevent errors that they had already made at the start. In order to create a detailed and flawless structure, it is necessary to analyze several competitors at once.

  • Knowing exactly where you want to go is what helps you plan how to get there.
  • But if people are searching for very specific services, then they’re only interested in these specific services.
  • As with these keywords you are looking to first get the initial traffic that will boost your website performance.
  • Likewise, to create or to develop a good website, you need to have a plan.
  • I’m not a techie and therefore require a good guide on how to create a website structure as you have done here.
  • The important pages are likely to be higher up in the site architecture and the lesser-used website pages will be lower in subpages.
  • To consider the search engines and attract some traffic, properly organize the site.

Make notes as to the purpose of each one and use this list to determine what goes and what stays. This will help cut the fat and simplify the redesign process. A popular method for a group is to use a stack of cards to figure out everyone’s ideal approach.

Devise An Internal Linking Strategy

Having a clear, realistic and measurable goal will help keep your team on the same page. For example, are you trying to increase inbound leads, or double the number of sales enquiries in 1 year? Alongside this, list any specific deliverables that will help you achieve your goal. Now there are many ways to go about keyword research, so we’ll keep it fairly generic here with some links to where you can learn more.

guide on how to plan a website structure

Learn more about the best mobile optimization practices and tools that can help improve the usability and SEO of your website. When you have a set of pages prioritized and organized within a hierarchy of your website, you need to provide a clear connection between them through internal linking. It enhances your website’s navigation and helps spread link juice around the web pages. Not only should your content make sense, but also the URL. After you’ve created your website’s wireframe with all the categories and pages, proceed with a simple and user-friendly URL structure that follows your website hierarchy. Both users and search engines find it difficult to evaluate a website’s content if the category names are confusing or duplicate each other.

It’s useful to visualize a website structure in a sitemap. Now a sitemap can be just a list of pages, like you find with the sitemap.xml files that search engines read. But for the purpose of planning it’s good to prepare a visual representation, commonly seen as an outlined list or a breakdown chart . To create a simple matrix, you need to build a table with intersections of customer types and their points of interest at different stages of product use. Use the clusters that you have discovered during the analysis of the semantic core for this purpose.

Database Website Structure

It prevents and fixes errors that your competitors had formed at the beginning. It’s crucial to note that you don’t craft a post for a search term that Google only ranks as products. In this case, you will have no chance to get to the top. Remember, a good post’s content or how easy the competition is not guaranteed to be on top.

guide on how to plan a website structure

Many things should be considered, specifically metadata and taxonomies of the content. Think of this as the go-to option for allowing users to create their own experience using search tools. This type of website structure can be found in sites such as small businesses that have a small number of pages — things without subcategories or child pages.

Planning the website structure is a very time-consuming process. For the most intuitive display of the structure, the ‘Visual Sitemap’ tool is used. A Visual Sitemap is a hierarchical diagram reflecting the actual structure of your website. The main reason of this tool’s popularity is the complete comprehension of the structure that it gives to the UX designer.


It’s a more lightweight option focused on visualizing sitemaps, and it allows you to show what content sections you’ll have in the designs for each page. The correct and timely use of UX tools allows the designer to create a structural understanding of the target audience and identify its needs as precisely as possible. In practice, the Client’s perception of of his target audience needs is often fundamentally different from its real needs.

Sumo is used to enable us to show you pop-ups, and other marketing messages also included the possibility for you to share our blog posts to your favorite social media account. Your internal links should only be passed between the posts in the same topic category. To really enhance your SEO it’s a good idea to build a Silo structure or Topic clusters for your blog categories and posts. Now that you got the URL structure it’s time to create your navigation. Where possible use keywords in the URL, especially important for your blog posts. In this step, you will basically create a system that will order your data in a logical and user-friendly way.

If you want your website to rank first in SERP, you need to add keywords to increase traffic and site credibility. You can use Google Trends to determine the search volume of a particular keyword. Remember, don’t add high-ranking keywords that aren’t relevant to your business. To gain a competitive edge, you should look at how your competitors have organized information on their websites. It would help if you evaluated them from the users’ perspective.

It shows how your different web pages on the site are connected. HTML wireframes aren’t static like PDFs or images, and allow you to quickly move content blocks around to create a new structure. This is the original low-budget planning method, and allows you to quickly erase or move content and reroute it. Draw the design on pieces of paper and connect them with string, or draw the outline on a whiteboard. A site map diagram is like a flow chart and shows how users move from one page to the next. You don’t even need pages at this point, just a general flow of concepts.

guide on how to plan a website structure

The planned and improved website structure has a chief effect on the SEO of the website and improves the user experience, and elevates the traffic of the audience for your website. The traffic and optimization lead to the highest-ranking of the site by the search engines. To have a mapped-out and well-organized structure of the website is the demand of SEO and navigation. That’s what you’re doing by planning your sitemap structure in advance. And, FYI, it’s much easier to perfect your map in sitemap builder than recode finished pages.

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Now, it’s time to add more research to those observations and collect a full keyword list for your website. Also, you can check which particular pages of your competitors show the greatest results in search, what’s their place in the website structure, and what keywords they use. You can get all of this information using SE Ranking’s Competitive Research.

Create A Simple And Logical Navigation

It works well for small websites that aim to present a product, service, or brand. In this article, you will learn about some simple but crucial actions you have to take to build a good basis for SEO while developing your site. Nancy P. Howard has been working as a journalist at the online magazine in London for a year. She is also a professional writer in such topics as blogging, web design and marketing. To do this, you will need to plan everything you want to do with your website beforehand.

Linear Website Structure Aka Sequential Model

If possible make sure you create a symmetrical structure or close to it. Make sure you position yourself in the shoes of your customer. Also, check what types of post are on the first page, so you know how to formulate your post. Remember to save your keywords and exclude the ones that are not a fit.

Yes, I know it’s tempting to go straight into visual design. But, the process is easier if you know what you are getting for your business. Sean is a Slickplan customer guide on how to plan a website structure support specialist, social media manager, newly minted blogger and part-time trouble-maker at Slickplan. He enjoys all things Apple, loud music and anything electronic.

It is really important for SEO since this is the main avenue where each individuals search for a service or a product being offered. Sure, if we craft content for users it will definitely work for search engines as well. Svetlana is a content marketer and editor at SE Ranking. Her interests span across digital marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories.

Click the “Upload” button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more. This gives an opportunity to guide visitors where you want them to go, by designing the menus, buttons and calls-to-action accordingly. When you have a list of 50 or so keywords, you can start identifying which are the most important and which of them merit separate pages on the site. I’m not a techie and therefore require a good guide on how to create a website structure as you have done here. Hey Julia Jung, Thank you so much for sharing this quality stuff for SEO technicalilty and importance.

As we’ve mentioned, a good structure often results in getting sitelinks and standing out in the SERP. Let’s discuss the necessary navigational elements that will help you connect your pages and make users feel at ease using your website. Make sure the website is scalable and you will be able to add new categories and subcategories without completely redoing the structure. Regardless of the complexity of your structure, make sure each page can be easily accessed, in no more than 3 clicks from anywhere on the website.

A detailed overview of the website structure designing tools can be found in our new article. The power of internal linking is often underestimated. And still, a killer internal linking strategy may bring you closer to reaching your goals. In this post, we’ll explain why internal linking matters and how you can get the most out of it. Great article, Having a structured insights in a blog with high quality keywords will surely increase organic traffic.

Predicting how users will behave on a website lets you know whether the draft sitemap you’ve created is on the right track or whether you need to make changes. In this blog, I share some things to consider when you plan a website structure so that you end up with a user-friendly website that’s also optimised for more organic Google traffic. It would be best if you give notice to the manner your competitors do business. This analysis is a crucial step to creating an exemplary architecture of your site.

The blocks are arranged in a single column, with the most important piece of content on the page at the top. For example, if the page is the company’s About page, the company details might go on the top, followed by a staff list, followed by contact information, etc. A wireframe is interactive, which is beneficial to both the developer and the client. Since the wireframe is written in simple HTML, you can still navigate through it and get a feel for how moving between the pages works. This is something that can’t be expressed through a PDF concept. Having one main service page is easier than expecting people to click on different pages on a website- how confusing and frustrating this would be!

List all the types of content you’d expect to put on your website and group them by similar characteristics. Assign taxonomies, or classifications, which’ll allow you to further refine categories for your content. For e-commerce website structure, hierarchy website structure is more suitable than others. You have to follow some steps to apply this e-commerce website structure to your website. Addition of several links related to you your website content is all set to improve the SEO of your site.

The flow includes the cues, such as phrases and images, that will keep your visitors engaged and keep them from leaving your site for another. Be sure that your website’s content is written for humans and search engines. It is important to write your content for SEO, but don’t inject your keywords so often that the content doesn’t make sense and becomes unreadable. Try to add your keywords where they make sense and where they can flow naturally so the information sounds like it was written by a human rather than a robot. The dynamic database structure uses a bottom-up mindset to shape things.

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